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- Support Services Group (1)
- From £10,000 to £150,000 per year
- Job term
- Job hours
- Full time
Salary: up to £30k per annum
Our client a world leader in B2B Data Marketing requires a Marketing Executive. The Marketing Assistant will assist the Senior Marketing Manager EMEA in daily marketing activities covering all products and activities within the EMEA region.
OVERALL PURPOSE OF THE JOB
The European Marketing Manager will assist in defining the marketing strategy and will be responsible for the execution of the marketing plan, focusing on delivery of leads for the European sales team. The position also covers the responsibility for defining value propositions and communicating those to the market. Management of our websites, the marketing database, creation of collateral for the company products and solution sets are also part of the role
The role reports into the Managing Director of the European Data Solution Business.
Develop the annual European Marketing plan for the business
Execute online and offline marketing campaigns in cooperation with campaign planners
Monitor and analyze marketing program performance against lead forecasts and against past performance and make and implement recommendations for optimization
Develop the European Data Solution brands
Define and execute launch campaigns for new releases and new products/solutions alongside the product and solution roadmap
Responsibility for collateral and the development of sales kits for products and solutions marketed (sales presentations, solution fact sheets, references and case studies)
Optimize Websites - Google adds and improve Google ranking
Responsible for managing the marketing database and ensuring that all marketing activity and leads are tracked in the system
Manage competitor analysis and market research in order to identify market requirements for current and future products/solutions
Ensure internal communication about all marketing aspects
Engage regularly with the local sales teams to understand market trends
Cooperation with other units within the business
Manage relationships with PR agency and DM organizations
Candidates need to demonstrate the following:-
A minimum of three years B2B marketing experience, ideally within a direct marketing or data provider, international Experience and ideally speaking English and French
Strong interpersonal capabilities, ability to develop strong trust-based relationships
Excellent communication skills, written and verbal.
Ability to plan and organise time effectively
Able to work to tight deadlines with a 'can-do’ approach to problem solving
Positive attitude and articulate
Writing and copy editing skills are important — particularly as it relates to email and web copy.
Creative, innovative, proactive, and resourceful.
Strong project management experience.
Must be entrepreneurial — interest and willingness to roll-up sleeves and provide hands-on execution of proposals required. Ability to multi-task, prioritize, and deliver under pressure with limited time and resources.
Experience of working with PR agencies and teams to produce press releases, strengthen media relations, etc.
Proficient in MS Office, particularly Word, PowerPoint and Excel.
Experience with Adobe Dreamweaver or similar HTML editing software
If interested please send your CV to Anna Maguire
- Anna Maguire
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