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- From £35,000 to £39,451 per year
- Job term
- Job hours
- Full time
Responsible for the development and implementation of Trade Marketing Account Activity Plans for a designated channel(s) in line with the European product and marketing strategies, in order to support achievement of the channel sales budget.
Responsibilities and Tasks:
Develop and execute local Trade Marketing plan for the assigned channel (by product group, by top-account) that supports the achievement of the local business and product objectives and is in line with the pan-European Trade Marketing Strategy and objectives. Support Key Account Managers and Account Manager to design, sell-in and execution of Account Activity Plans for all key accounts, in line with Pan-European pricing model. Develop channel strategy with the Trade Marketing Manager, UK Sales-Channel Management and European colleagues, as appropriate. Implement plans to achieve pan-European Key Performance Indicators score. Work in close collaboration with the Sales-Channel and establish effective communication with other marketing teams - Canon Europe and Canon UK. Monitor channel performance and recommend actions based on results. Play an active role in the development of European promotions, Point of Sales and Trade Marketing projects. Clear understanding & proactive use of Market Intelligence, Customer and Shopper insight. Develop and utilise an excellent understanding of the local market and the dynamics of the assigned channel. Develop relationships with major customers’ Marketing personnel. Use Canon Europe Trade Marketing tools and resources effectively, where necessary with high-quality customisation to the local context based on Canon ‘house style’ with Canon UK Sales-Channel to ensure good communication of promotional activity internally and to customer. Manage inventory of promotional items. Produce and deliver presentations with conviction. Track advertising and sales promotion spend from all funding sources in relation to responsibilities and avoid overspend. Evaluate all activity for return on investment. Carry out regular field visits to improve sales needs and customer knowledge and to communicate aspects of marketing strategy.
Required Skills and Qualifications:
Must have strong numerical and analytical skills with good attention to detail. Project management in order to meet deadlines under pressure. Must have strong communication skills, both written and verbal. Self-starter with drive to succeed under pressure. Confident, a good negotiator with strong interpersonal skills. Good creative skills required to create innovative strategies. Confident to use own initiative. High energy requirement to manage busy workload. Smart and presentable. Ability to travel within UK and Europe when required. University degree specialising in Marketing Management would be preferable. Highly relevant experience in a similar role or sales role within Consumer Electronics industry or FMCG environment. Clear understanding of retail drivers and trade marketing tools. Ability to build strong business plans with clear ROI measurement. Confident with strong interpersonal skills. Computer literate, with good understanding of MS office applications.
Develop Channel strategy & account plans. Plan, co-ordinate & execute European and local activity. Implement promotional activity. Manage and evaluate promotional activity in terms of ROI & other KPIs. Financial Management. Marketing Communication. Manage supplier and customer relationships (internal and external)
Results Focussed, Pro-activeness, Business Knowledge, Technical Knowledge
Closing Date – 31 May 2013 - please apply as soon as possible
Location - Reigate, Surrey
Salary - to £39,000 + Bonus
Basic 25 days holiday plus bank holidays (increasing to up to 27 with long service)
Final salary scheme pension available upon joining Canon UK Ltd
Life Cover for those in the pension scheme
No agencies please
- Canon UK
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