Recruiter

TUI UK & Ireland : Head Office

Job term

Permanent

Job hours

Full time

At A Glance
Based in High Wycombe

We are currently recruiting a Marketing & Ecommerce Manager for our World Challenge business. World Challenge is part of
the Education Division of the TUI Travel PLC Specialist & Activity Sector.

World Challenge Expeditions are the world leaders in the provision of schools expeditions. Founded in 1987 WCE are not
only the original expeditions company, but they created the expedition 'blueprint', a two year programme during which
students work as a team to plan, organise and train for their trip of a lifetime. Each student is encouraged to
personally raise the funds necessary to cover the costs of the 4 week trip, just as most expeditions rely on fundraising
campaigns. WCE works with schools worldwide and has offices across Europe, Australasia, North America and the UAE working
with students and schools to deliver 657 expeditions during 2012.

This senior role reporting directly into the Group MD based at High Wycombe will be responsible for developing and
implementing the core communication strategy in support of the UK sales efforts and crucially reducing churn amongst
Challengers (currently running at 25%).

The successful candidate will have significant & relevant marketing experience, especially 'hands - on' practical
knowledge of Ecommerce strategy and online communications. They will be responsible for directing the efforts and energy
of a team of 3 staff who between them have a broad range of marketing, research and web based skills.

WCE is a global business with bases across 4 continents but few marketing staff. Consequently this person will need to be
collaborative and support the international markets.

What You'll Be Doing

As a global brand, maintaining consistency of message is essential. Students, parents and teachers communicate globally
through Facebook and social media channels. In addition, WCE's very own My World Challenge portal is a complete source of
information for all expeditions. WCE's Marketing Manager is charged with developing the digital network and
communications platform to ensure that the WCE brand has online prominence whilst also ensuring that all communications
remain on message and consistent across all markets.

Key Tasks

* Develop the annual marketing plan for the UK based on agreed KPIs for sales acquisition /lead generation, brand
awareness, PR coverage Challenger retention and online engagement.

* Build a market leading online portal for WCE to engage with students, parents and teachers so as to complement and
embrace existing popular social media channels.

* Work with the planning, flights and sales department heads to agree product pricing and monitor margin protection as
part of the research and sales analyst function.

* To work with the UK Sales Director to agree the 'tool box' of sales promotions and how and when these are applied to
include the margin effect.

* To work with colleagues from across all markets to ensure that the WCE brand message and experience promise is
consistent, relevant, engaging and inspirational.

* Ensure that a focus on promoting WCE through PR

* Work with sister brands within the division to drive efficiencies and best practice

Ecommerce

* Own the commercial performance of the online channel:

* Establish weekly monthly and seasonal reports complete with commentary to document the commercial performance and
engagement rations of Students, Parents and teachers

* To establish an industry leading digital communications portal, drive natural search through embracing web 3.0 and
establish KPIs to measure and monitor growth in web usage.

* Accelerate SEO work in addition to assessing WCE use of PPC and choice of social media to include moderation of user
generated content.

* Assess, plan and priortise the relationship and interactivity between online communication channels favoured by
students and teachers alongside the WCE portal.

PR

* Manage PR to achieve brand awareness in the national, regional and trade press

* Work to identify key titles / journalists who could undertake a World Challenge

* Manage all press releases

Operational responsibilities

* To oversee the UK and EMEA marketing investment

* To ensure that all branded promotional items and materials in support of the sales cycle are available on time and
within budget

Strategic involvement

* To work with the market General Managers and Regional Sales Directors to ensure that they embrace the online and
brand developments in addition to incorporating group business requirements

* Work with regional marketing staff to develop consistent plans and work towards global objectives and sharing content
and best practice throughout WCE.

* To work with the Leadership Team to develop an over-arching marketing strategy and investment programme with
well-structured KPIs and ROI in support of group growth objectives.

* To work with other teams within the Education Division (e.g. Edwin Doran, Travelbound etc.) to identify lead schools
with which to forge contractual agreements and SLAs.

* To support 'The Edge' reward programme and drive increased participation in line with division targets.

Staffing Responsibility

* To manage a team of 3 staff based at High Wycombe

Project Management

* To oversee the planning and on-going development of UK and International websites

* Integration of Facebook and My World Challenge

* Online Applications (on-going project)

* Product Planning Tool (Part of a wider cross functional team)

System Responsibilities

* To manage the website CMS and links with social media platforms

* To appreciate how companywide platforms (EMS, Maximiser, Data Junction and House on the Hill) work together in
support of customer management and business information.

* Manage the school / teacher databases.

What We're Looking For

Experience:

* Website & social media expertise - .net or druple

* Must have worked within a social media driven environment (preferably focused on marketing to students/youth) and
have experience of a multi-site business.

* 1st degree in Business Studies and Marketing specific qualification (IDM or CIM Diploma)

* Department (staff) responsibility

Person specification:

* Love of the outdoors, travel and adventure

* Energy, optimism and can-do attitude

* Strong communicator who can interact with all stakeholders including senior management

* Analytical and numerically strong. High degree of commercial awareness with the ability to drive strategic change
whilst managing the detail

* Demonstrable experience of managing the full marketing mix

Job Division: Specialist & Activity

Location: High Wycombe


marketing ecommerce manager kpis wce s online applications cms ems maximise data junction net or druple analytical numerically strong