Recruiter

EasyWebRecruitment.com

Salary

Competitive

Job term

Permanent

Job hours

Full time

Online Marketing Manager / Planning Manager (eCommerce) to 50k

Tesco.com (Dotcom) has a vision of becoming the World`s best multi-channel retailer, building on its leading position as the largest and most profitable online grocer globally. With over 450 employees in the UK and 200 in India, their annual revenues now stand in excess of 2 billion.

Dotcom is a completely self-sufficient business with their own teams in Marketing, Commercial, Finance, IT, Business Development and Operations. Naturally, as an internet retailer, IT and online customer experience sits right at the heart of their business and they are committed to making sure they continue to hire and develop the best talent in the industry.

Position: International Trade Planning Manager
Location: Welwyn Garden City
Salary: to 50k

ROLE:
The Online Marketing Manager / Planning Manager will be responsible for developing an online customer acquisition and customer communications strategy, using customer insight to understand then continually trial and review what approaches work and trigger the desires customer behaviour.

RESPONSIBILITIES:
a) Identifying the most appropriate and strongest trade messages online for different areas and/or regions.
b) Developing a dedicated trade marketing strategy and robust trade plan to achieve online sales targets - assist in developing a 12 month rolling, customer led trade marketing calendar for the online business(es).
c) Managing events to engage and inspire customers online - ensure events match the instore events calendar whilst building on the trade calendar with online exclusive events.
d) Understanding the various marketing channels available to engage with the customer (both new and existing) - understand when to use each channel, the effectiveness and cost of each channel and how to continually optimise them.
e) Leading innovation for the business on online customer acquisition, customer retention and loyalty management ensuring that Tesco.com are marketing leaders.
f) Understanding the trade planning reporting needs for both the marketing and commercial teams.
g) Engaging stakeholders to ensure that the customer is key in every business decision and they understand the difference between trade planning and marketing online vs. in store.

ESSENTIAL SKILLS / EXPERIENCE:
a) Previous experience in a Online Marketing Manager / Planning Manager role or similar.
b) Practical experience of developing and implementing an online marketing strategy and event campaigns across online channels.
c) Operational knowledge of areas of eCommerce marketing: in particular email, direct mail, couponing strategy and social media
d) Comfortable liaising, influencing and working with all levels of management.
e) Consistent in views, decisions, ways of working and efforts to build strong relationships with colleagues.
f) Tenacious with a can do, will do mentality whilst being personally robust and willing to challenge the status quo.
g) Creative, analytical and pragmatic - able to provide recommendations and make decisions on behalf of the customer and business.
h) Passionate about the customer and online.
i) Outstanding customer focus to deliver a trade plan that is centred on the needs of the customer and thereby increases visitor numbers, loyalty, conversion rates and basket size.
j) Fantastic written and verbal communication skills - structured, flexible and clear.
k) Willingness to travel internationally is essential.

You may have experience of the following: Campaign Manager, Online Retail Marketing, eCommerce, Planning Manager, Campaign Planning Consultant, Marketing Campaign Manager, e-commerce, Trade Planning, Online Marketing Manager, Event Planning, Customer Experience Manager, Marketing Analytics, PR Manager, Tescos, Social Media, Digital Marketing Manager, Web Analytics, Online Marketing Specialist, Strategy Manager, Strategy and Planning Manager, Tesco, International Trade Planning Manager, Direct Marketing Campaign Manager etc.

This vacancy is being advertised by Easy Web Recruitment, the UK`s leading Online Recruitment Agency. The services advertised by Easy Web Recruitment are those of an employment agency.

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