Recruiter

FISH4JOBS

Salary

From £25,000 to £32,000 per year + £25k - 32k per year

Location

Hampshire

Job term

Permanent

Job hours

Full time

<p>Marketing Manager <br />Laverstoke, Hampshire <br />GBP25000 - GBP32000 bonus - depending on experience <br /> <br />Our client is a dynamic B2B marketing agency specialising in 'Point of Contact' solutions. By offering marketing services in the often over-looked media of audio, video and fragrancing, we help companies create great first impressions. Their creative and multi-sensory approach makes us a successful, lively business, and some of our big-name clients include ASDA, Apple, Barclaycard, Eurostar, Hilton, Sainsbury's, Scottish Widows, Tui, Thomas Cook, and over 3,000 SME customers. <br /> <br />Marketing Manager - Job Description: <br /> <br />The Marketing Manager role is an important one, reporting directly to the MD. As the sole member of the marketing 'team', the successful candidate will be highly self-motivated, happy to work independently, with a 'hands-on, can-do attitude'. The role would suit an ambitious individual who wants to take responsibility for implementing the company's marketing plan, gaining experience at the leading edge of marketing innovations. <br /> <br />Marketing Manager - Role and Responsibilities: <br />- Implementing Marketing Plan and activities in line with Company strategic initiatives <br />- Maximize customer engagement and referral/loyalty programs <br />- Exploit CRM (Goldmine) to monitor loyalty <br />- Manage and update websites (including re-launching a new website, a project that is underway) <br />- Write, design, maintain and update marketing collateral and printed materials, <br />- Ensure a consistent brand identity across all media <br />- Talk to customers to solicit, draft and obtain approval for case studies and testimonials to support Direct Mail campaigns <br />- Administer mail shots (email/postal, etc) to targeted prospects for follow up by Sales. <br />- Create highly focused collaterals for ad-hoc Direct Mail campaigns <br />- Source Direct Mail promotional material <br />- Monitor effectiveness of Direct Mail campaigns <br />- Responsibility for ensuring accuracy and completeness of CRM system. <br />- Exploiting CRM data to optimize effectiveness of marketing activity. <br />- Initiate and maintain quarterly contact with relevant journalists to identify article and editorial opportunities, speaking opportunities at shows and exhibitions <br />- Write press releases, articles and advertorials <br />- Initiate regular marketing activity to recruit new Telecoms Dealers <br />- Maintain lead flow from existing dealers (e.g. Direct Mail and e-mail shots, competitions, regular referral rewards, etc) <br /> <br />Marketing Manager - Person Specification: <br />Essential <br />- Educated to Degree standard <br />- Driving license and own transport (due to rural location of office) <br />- Suitable experience in a Marketing role <br />- Direct Mail and email campaigns <br />- Excellent copyrighting skills <br />- Excellent organizational skills <br />- Excellent communication skills <br />- Good business awareness <br />- Self motivated with the ability to work to tight deadlines <br />- Highly IT and web-literate <br /> <br /> <br />To apply please forward your CV to [blocked email] </p>