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Director of Marketing - Affiliates/Performance, London
One of the UK's most recognised price-comparison sites is currently undergoing a period of extended growth following huge success. As the business continues to strive for exceptional results it has prioritised organic search and PPC within its marketing strategy. As such, a highly astute and industry respected Director of Marketing is required to lead in a highly influential role with global remit.
As the Director of Marketing you will:
* Report to the highest level and have authority to guide the overall focus of global SEO strategy including management of a significant team.
* Use your experience of delivering exceptional results to aggressively increase paid search results whilst simultaneously augmenting with organic traffic within the constantly evolving world of online retail.
* Build and maintain outstanding relationships with the world's largest search engines and third parties to ensure access to the newest resources.
* Enhance a global keyword strategy incorporating multi-million pound spend whilst ensuring optimal local results.
As an affiliates/performance marketing expert we are looking for you to demonstrate the following skills and experience, backed up by real-world results and specialist knowledge:
* It is absolutely vital for the success of your application that you consider yourself to be a performance marketing expert. This will mean you have established and led SEM and SEO strategies for medium to large organisations producing significant return on investment.
* The ability to demonstrate how you have led international PPC and SEO strategies previously is paramount to success; this doesn't necessarily have to be within a retail environment but will definitely have incorporated business-to-consumer channels.
* Google and Bing will be second nature to you; and we would expect you to have established, fruitful relationships with Google and Microsoft respectively.
* Ideally you will have experience of in-house bidding and publication including SEM tools.
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