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Full time

SAS Database Marketing Executive
West London

Our client, a leading telecommunications company, seeks to recruit a Database Marketing Executive to join their team on a contractual basis.

Based in West London, the Database Marketing Executive will be proficient with SAS Database's, and be able to effectively collect and translate data from all of the clients marketing and research campaigns, whilst ensuring that contract strategy rules are adhered to.

As the SAS Database Marketing Executive, your main responsibilities will include:
-Using SAS Enterprise Guide to manage customer campaigns and identifying any problems with customer data
-Interpreting data briefs and supplying customer data for marketing activity
-Developing and maintaining a schedule of all direct marketing and research campaigns, whilst ensuring effective targeting and contact strategy
-Setting and maintaining data protection standards, ensuring compliance across the organisation
-Profiling and extracting data for use in customer campaigns
-Undertaking data counts for marketing and other teams across the business
-Acting as a central source and knowledge for all customer data across the business
-Working closely with the analysis and customer development team to propose optimal contact planning for each customer segment to maximise response and conversion rates across campaigns

Ideally, the SAS Database Marketing Executive will have a good demonstrable ability with SAS, data protection & compliance best practice, basic segmentation and targeting of customer data, and a background of customer acquisition and retention campaigns. You should have sound coding optimisation techniques for large volume data processing, knowledge of relational databases, and have a familiarity working with designers, developers and testers to understand scope of changes and assessments of risk to live services. It may be an advantage if you have a general knowledge of the overall business, and an understanding of how the Data Strategy team interacts with the Direct Marketing and Customer Development teams, and the effect on customer numbers.

If you would like to apply for the position of SAS Database Marketing Executive, please email ... .

SAS / Database / Marketing / Campaigns / Customer / Data
SAS / Database / Marketing / Campaigns / Customer / Data
SAS / Database / Marketing / Campaigns / Customer / Data
SAS / Database / Marketing / Campaigns / Customer / Data
SAS / Database / Marketing / Campaigns / Customer / DataProject People Ltd is acting as an Employment Business in relation to this vacancy.