Recruiter

Quad Consultancy

Salary

Competitive

Job term

Permanent

Job hours

Full time

CRM Manager - Gibraltar
The purpose of this role is to develop, implement and optimise the CRM programme for one of my online gaming companies. Your key responsibilities will include taking ownership of the planning process covering all territories and languages to develop a customer centric, data driven approach to maximise customer value for various products within the company. As a fantastic team player, you will work with the other teams within the CRM Department to co-ordinate and deliver an effective CRM framework that will benchmark and improve conversion, retention and re-activation activities. You will need to demonstrate the results and ROI achieved as part of the programme of work and ensure that this is communicated to relevant stakeholders.

Specific responsibilities:
* Commercial responsibility for improving lifetime value of customers
* Develop and maintain effective contact strategy
* Forecasting and planning using key events and customer segmentation
* Developing effective cross sell activity to maximise value
* Establishing retention, conversion and re-activation rates and setting challenging targets for improvements throughout the year
* The strategy and implementation of the CRM program focusing around relevant events and key triggers and utilising all forms of messaging and communication
* Identifying key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities
* Collation of reporting and analyses from the Analytics team to support the planning and strategy decision making process
* Monitoring of key competitor activity

Essential skills/attributes:
* Proven solid experience within a CRM role in a highly transactional ecommerce environment
* Proven experience leading CRM executives
* Highly numerate and commercially aware
* Demonstrable customer-centric thinking
* Self motivated and enthusiastic approach to work
* Team player, able to work with multiple business units to achieve objectives
* Ability to create and implement processes
* Data driven online decision making
* Experience using campaign management tools
* Strong communication skills
* Experience in email marketing tools
* Bachelor's degree in marketing or equivalent
* Online gaming experience advantageous

Desirable skills/attributes:
* Excellent command of MS Office-package

This is a permanent position based in Gibraltar, South of Spain; salary approx. 40,000pa - 45,000pa highly dependent on experience + bonus + benefits + relocation assistance. Please send your CV to Abbie at Quad Consultancy for more information.