Recruiter

GAAPweb

Salary

Competitive

Job term

Contract

Job hours

Full time

One of the UKs leading business-to-business Media company is currently looking for a Data Analyst on a 6 month contract. Job purpose: collate, analyse, evaluate and present various customer and marketing campaign data from across the business; relationship between web activation/usage and subscription renewal; subscription renewals performance against price points and channels of acquisition; lifetime value of subscriptions and lifetime profits from marketing promotional spend; segmentation of customer groups against price points and product/brand engagement. Key activities: understanding the requirements of business stakeholders; taking the data/marketing brief and delivering reports to match that brief; taking briefs further with own insight based upon the results of findings and streaming this back to the business leaders; working closely with the Marketing Director, Head of Finance & Central Marketing team to deliver cross-divisional insight and opportunities; working with various data owners and sources of data from within the business to extract the information required; reducing the necessity of manually created/updated reports from existing information systems and data sources by working out ways of automatically updating/creating and distributing reports across the business; working with our external subscription bureau to analyse subscriber and customer transactional information and overlay this against other customer metrics held internally. Criteria: confident with data; outstanding Excel knowledge including VBA; detailed knowledge of other data analysing products and software (Business Object knowledge preferred); awareness and familiarity with marketing analysis and techniques; awareness and/or experience of working in a B2B environment.