Recruiter

A1 People Ltd

Salary

From £30,000 to £40,000 per year

Location

Surrey

Job term

Permanent

Job hours

Full time

Position: Strategy Account Manager
Location: Surrey
Salary: 30-40K
Ref: [contact details removed] Our client based in Reigate, Surrey prides them selves on being the first large agency (not super affiliate) to offer a
self-financing and risk-free solution for running Pay-Per-Click (PPC) campaigns based on a Cost Per Acquisition (CPA)
model. That being said; they do offer the traditional management fee model for situations where the CPA model does not
suit.

Our Client has billings in excess of 20m through clients such as: Skype, BBC, Waitrose, National Geographic, Gamestop,
EMAP, Dennis Publishing, Haymarket Publishing, NATMAGS, ADP Payroll Services and Encyclopaedia Britannica

Role Profile;
Responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit
growth.
Explores opportunities and facilitates campaigns through all available marketing channels (e.g. PPC, SEO, display, email
and social media) with particular emphasis on innovative initiatives.
Working closely with Account Managers to communicate campaign strategy, progress and results.
Assisting with the compilation of campaign reports.

A. Campaign Management Responsibilities
Mastering our Clients methodologies, and internal tools, required to deliver efficient and profitable digital marketing
campaigns (predominantly through PPC).
Formulating campaign strategy, researching keywords & potential marketing channels, analysing competitors, and testing.
Analysing the performance of campaigns, indentifying strategic opportunities, facilitating change in order to hit and
exceed client expectations and KPIs.
Project managing all of the activity and processes required to proficiently run campaigns.

B. Deliverables
Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign
management, report generation/analysis and overall service.

C. Knowledge & Experience Requirements
An in-depth knowledge of the technologies and processes involved in running PPC campaigns (particularly Google analytics
and other web analytics packages).
2 years experience in digital marketing account management; with previous accountability for annual billings in excess of
1m
A good understanding of Google analytics and other web analytics packages

D. Skill Requirements
Is commercially astute, identifies and suggests opportunities to the Company Directors.
Possesses strong business writing skills and able to produce high quality documents.
Possesses strong interpersonal skills, particularly influencing and listening skills.
Possesses strong customer telephone and face to face skills.
Proven ability to proficiently chair meetings.
Possesses strong software skills that support the delivery of high quality client facing documents.

E. Key Attributes
A self motivated individual with high levels of energy.
Exhibits a high level of attention to detail.
Highly analytical and data driven.
An outgoing, positive thinker, with consistent levels of evident enthusiasm.
Flexible, versatile and copes well under pressure.

Please make sure that your full address and details are included in your application for this role.