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Direct Marketing Database Manager
Beaconsfield
25-45K according to experience - may be flexible for the right person
Due to constant growth this well-established IT Marketing and Business Development specialist is looking to recruit an
experienced Direct Marketing Database manager to be based in their head office in Beaconsfield, Bucks.
Key Responsibilities
To work on strategy for and execution of the sourcing, management, distribution and security of the company's primary
asset of marketing data and intelligence relating to their target markets.
To be responsible for development and delivery of the data management and intelligence gathering service that the
company offer to their clients.
To ensure that the optimum quality and volume of data is made available to their campaign teams.
To advise on targeting strategy where campaigns demand this level of experience.
Ideal Candidate
Degree level qualification or equivalent, or above
Marketing and Sales background - notably where data has played a major role
Ideally expertise within integrated marketing and intelligent use of data; digital marketing and advanced
telemarketing/telesales mix
Preferably knowledge of the IT marketplace and the various routed to market for IT vendors
Understanding of the 'agency role' within this market as well as experience within larger corporates
Experience working in the UK and EMEA market, both geographically and vertically
Excellent communications skills, both written and presentational
A creative mind with compelling opinions and ideas on how to create an agile market intelligence platform to support
sales and marketing campaigns
Team leadership skills, including recruitment; development and mentoring of staff
Sound financial acumen and advanced level in use of Microsoft Office - particularly Excel
direct marketing database manager
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